Top 10 positive news buzzwords in the mold industry

1. News hot topic: Mold City "Six dimensional Ecological Circle"

In recent years, with the decreasing availability of land, some constraints of land space on industrial development have become increasingly apparent. "The current situation is that some larger enterprises or projects often want to come in and demand dozens of acres of land, but it is difficult for us to obtain them," Chen Xiwen said. To solve the problems of land constraints and other aspects, Hengli has built a mold industry headquarters building of more than 20000 square meters, vigorously developing the headquarters economy of mold enterprises. It is reported that the headquarters building will be tendered for renovation early next year and is expected to be put into use by the end of next year.

In Chen Xiwen's vision, the future Hengli Mold Headquarters Building will focus on introducing foreign companies to set up offices and designer studios. On this basis, we will vigorously develop e-commerce to promote the continuous growth of the industry.

At the roundtable forum held on October 24th, experts and corporate elites conducted in-depth discussions on topics related to how China's automotive mold industry can complement its strengths and weaknesses, the demand for talent and the improvement and development of the education system in the mold industry, and what kind of nurturing environment is needed for the strong and sustainable development of the mold industry.

Looking at the modernization process around the world, most of them have gone through the stage of coordinated development of industrialization and urbanization, and urbanization development generally presents the common feature of "industry city integration". The "dual acceleration" of industrialization and urbanization is the basic form to accelerate modernization. In the modernization process of Dongguan's transformation and upgrading, Hengli should take industrial transformation and urban upgrading as the breakthrough point, based on the "industry city interaction", accurately grasp the inherent requirements of "industry city integration" in urban economic development, adhere to the principle of promoting the city through industry, enhance the vitality of urban development, and gradually realize the active transformation from the previous "industry driving the city" to "city leading the industry". According to Luo Baihui, Secretary General of the International Mold Association, "Mold as a basic equipment industry promotes urbanization, and the improvement of urban development level provides a good platform for the development of the mold industry. Hengli Mold has achieved considerable results under the symbiotic integration and collaborative innovation of party and government leaders and elite entrepreneurs. With the comprehensive carrying capacity of the city formed by the new urbanization, a new leap has been achieved through the linkage between the two

Propose the 'Thirty Six Character Golden Bag'

The new strategy revolves around "leveraging strengths, compensating for weaknesses, industry city linkage, and transformation and upgrading". Luo Baihui proposed a 36 word strategy at the roundtable meeting, which includes "big leading small, scale effect, mold capital, full industry chain, front-end leadership, investment driving, blue ocean strategy, smart city, and integrated marketing".

The mold industry in China has reached a scale of trillions of yuan and is a basic equipment industry in industrial manufacturing. The mold industry in the Pearl River Delta plays a pivotal role in the country, with Chang'an Mold and related industries accounting for one-fifth of the national mold output value. Hengli Town currently has more than 650 mold enterprises, and there is a group of automotive mold enterprises with an annual output value of 1-1.5 billion yuan. Large enterprises should drive the coordinated development of small enterprises to achieve economies of scale. "Luo Baihui said that among the more than 100 mold cities (parks) in China, the scale of Hengli Mold City has initially formed, and the Hengli mold brand is leaping from a" famous mold town "to a" strong mold town ". However, its market share is still relatively small, and its future positioning can be improved. Considering taking advantage of the" manufacturing city "to continue moving towards the" mold capital ", it is necessary to complete the industrial chain, In terms of product structure, the production of automotive cover stamping, component stamping, and die-casting parts should be expanded to include plastic interior parts, instrument panels, bumpers, connectors, tire molds, and other categories. According to the current market situation where the market share of plastic molds has risen strongly to 43%, and the trend of a significant decline in stamping mold orders, mold companies should timely grasp market dynamics and actively adjust their product structure. To truly enable local mold companies to develop in a strong and large-scale manner, while coordinating with the surrounding Guangdong Sea Automotive Equipment Zone, Songshan Lake New Energy Vehicles, and Ecological Circle, Hengli Town also needs to expand investment attraction and introduce a number of advanced automotive component manufacturers to achieve investment pull effects. According to the statistics of the International Mold Association in 2012, the investment in molds and related industries reached 350 billion yuan, and it is expected to reach 450 billion yuan in 2013. According to a 1:5 input-output ratio, the mold output value will reach 2.5 trillion yuan in the future construction cycle. Hengli must occupy both ends of the smile curve of the mold market with "large leading small, scale effect, mold capital, full industry chain, front-end leading, and investment driving".

In terms of differentiated development, Luo Baihui proposed the "Blue Ocean Strategy" of "smart cities and integrated marketing". He stated that from a small perspective, "smart cities and integrated marketing" refer to the "Made for All (3D printing) and Trade for All (e-commerce)" proposed by experts at the summit forum on the 23rd. From a larger perspective, "smart cities" aim to build a green and ecological industrial chain, actively promote the construction of smart city projects such as robotics, security transportation, and the Internet of Things. "Integrated marketing" aims to strengthen investment attraction and promote the construction of large industries and brands by integrating "official, commercial, academic, media, and inspection" resources.

In terms of sustainable development concept, Luo Baihui emphasized that in order to enhance the core competitiveness of Hengli Mold, it is necessary to follow the "Five Green Strategy", take "developing the market for green and environmentally friendly products" as the development foundation, "strengthen the green financial credit system" to operate with integrity, "establish a green fund credit mechanism" to avoid risks, "innovate green patent technology brands" to promote stable development, and "establish a green ecological industrial chain" to promote the construction of the enterprise's comprehensive quality model and industrial core value platform, so as to have a place in international division of labor and international competition.

Propose a new concept of "six dimensional ecosystem"

At the roundtable forum, Chen Xiwen, the Secretary of Hengli Town Committee, proposed a new concept. In the future development, I believe that we need to build an "ecosystem" for the development of the mold industry, creating a "soil" and "climate" suitable for the survival and development of enterprises. ”

Chen Xiwen summarized the connotation of "ecosystem" as "six dimensions": spatial dimension, industrial dimension, technological dimension, human resource dimension, service dimension, and public dimension. That is to say, there should be industrial parks, land, transportation and other supporting facilities; numerous interdependent and cooperative enterprises; strong scientific research and experimental platforms; skilled technical workers serving the industry; various professional supporting services such as information, technology, finance, marketing, logistics, etc.; government policy support for the development of the entire industry, regulations to safeguard industrial rights and interests, and good order. "He said that from the perspective of the industry, corresponding industry rules should be formulated through industry associations or technology alliances to prevent vicious competition and guide the innovative development of the industry.

2. News buzzword: Mold technology "3D printing"

The industrialization of 3D printing technology in Dongguan is running forward. On July 10th, Zhang Jun, Deputy Director of the Provincial Development and Reform Commission, and his delegation inspected the Hengli Mold Industry Collaborative Innovation Center, focusing on understanding the construction of the mold industry 3D printing technology public service platform. Chen Xiwen, Secretary of the Hengli Town Committee and Chairman of the Town People's Congress, clearly stated during the discussion that the town's 3D printing technology service platform will be developed into a provincial demonstration site.

The Hengli 3D printing technology platform is expected to receive support from the Provincial Development and Reform Commission. It is reported that after inspecting the Hengli Mold Industry 3D Printing Technology Public Service Platform, Zhang Jun and his delegation immediately held a symposium to understand the progress of the project construction.

Chen Xiwen stated that based on the actual situation of Hengli's mold industry, there is a strong commonality between molds and 3D printing technology. Developing 3D printing technology can accelerate the agglomeration of the mold industry and promote the improvement of industrial technology. In the future, we hope to make the 3D printing technology service platform a demonstration site in Guangdong Province. It is reported that there are over 700 mold companies in Hengli.

Domestic and international experience shows that successful public service platforms should focus on technology themes and provide technical services according to market needs. The Hengli 3D printing technology public service platform must be built around market demand. According to the work plan for the 3D printing industry that has been formed by the Provincial Development and Reform Commission, we will do our best to provide support to Hengli within the allowable conditions.

In April of this year, Hengli Town and Dongguan University of Technology collaborated to develop a "Mold Industry 3D Printing Public Service Platform" plan, proposing breakthroughs in the promotion and application of 3D printing technology and key areas for industrialization research. At present, Hengli provides 2000 square meters of space in the Industrial Collaborative Innovation Center for the construction of a 3D printing technology public service center. Nearly 1 million yuan has been invested in decoration.

The 3D printing technology public service platform will be divided into four functional areas, including a 3D printing technology research area, a 3D printing technology service platform, a technology promotion and achievement display area, and an office and training and academic seminar area. According to the preliminary plan, the equipment budget alone will not be less than 20 million yuan. ”According to Luo Baihui, Secretary General of the International Mold Association, after the 3D printing technology public service platform is put into operation, it will not only serve Hengli mold enterprises and Dongguan enterprises in the future, but also provide services for mold enterprises in the Pearl River Delta region.

3. News buzzword: "Cross border fever" of mold brands

There has been a series of "hot" phenomena in domestic bathroom molds, which are specifically manifested in the following aspects:

One is the "cross-border trend", where dominant door and window (door and window decoration renderings), plastic hardware (hardware decoration renderings), furniture hardware, and kitchen (kitchen decoration renderings) hardware and electrical enterprises have entered this industry one after another. In the past, the brands in the bathroom mold industry mainly came from the building materials and flooring industries. Luo Baihui believes that there are several advantages to cross-border bathroom molds in the home appliance mold industry: firstly, the brand awareness is strong, more mature and influential than the bathroom mold industry. The second is that the marketing level of the home appliance mold industry is very high, with many excellent talents. The third is that after the household appliance industry enters the bathroom mold industry, kitchen appliances and bathroom fixtures become a whole home, which is a good concept. But sanitary ware stores are actually just a good channel for integrating into the era of big home furnishings.

Home appliance companies usually use bathroom molds as a supporting channel or product to make bathroom molds, which is an important reason why many home appliance brands cannot make good bathroom molds.

The second is the "investment fever", where wealthy people in Guangdong, Fujian, Zhejiang and other places have started to invest a large amount of hot money into the bathroom mold industry. They usually create a new brand directly or invest in professional bathroom mold brands.

The third is the "talent fever", where professional advantage brands in the bathroom mold industry are seeking unconventional development and crave support from talent and capital. The capital of unconventional development enterprises and cross-border brands is strong, and the squeeze and push of these two forces have enabled outstanding talents from various industries to enter the bathroom mold industry, and also improved the quality of practitioners.

According to expert analysis, the past of the domestic bathroom mold industry can be summarized as "small". Firstly, the scale of the bathroom mold industry is relatively small, accounting for a small proportion in the entire furniture and building materials industry. Secondly, the scale of bathroom mold enterprises is not large. Thirdly, the influence of the bathroom mold industry is very small. Now, driven by this series of hot phenomena, it is believed that the domestic bathroom mold industry will take a new step forward